our story

For over a century, our mission has been to make people feel loved. Since the first Helzberg Diamonds opened over a century ago, we've grown into a family of over 200 jewelry stores across the nation. With more than 100 years of diamond expertise, we've created a legacy built on trust, knowledge and high quality diamonds at an incredible price.


On a mission to help spread love to as many people as possible, Morris Helzberg opens the first Helzberg Jewelry Store on Minnesota Avenue in Kansas City, Kansas.


We debut the Certified Perfect Diamonds Program, which labels diamonds as perfect under 10 power magnification.


To help jewelers across the nation better serve their customers, Barnett Helzberg plays a pivotal role in founding the Diamond Council of America.


Helzberg's House of Treasures opens on the Country Club Plaza in Kansas City, selling jewelry, fine china and silver.


When Barnett Helzberg Jr. proposes to Shirley Bush, the love he feels sparks a thought: Everyone should feel like this. Everyone should feel loved. This romantic notion inspires the now-iconic I AM LOVED lapel button featuring Helzberg Jr.'s own words, “Buy her a diamond or give her a button, but in any case, tell her she's loved.”

People all over the U.S. and around the world start sharing their love with the famous pins. They're still available today: We'd love to give you one (for free!) at your local Helzberg store.


Helzberg Diamonds rapidly expands, averaging three new store openings each year.


Following the popularity of the Royal Azel gemstone, we introduce the Helzberg Limited Edition Collection.


We successfully open 101 stores across 22 states.


Helzberg Diamonds is acquired by Warren Buffett's company, Berkshire Hathaway.


Helzberg.com launches, ushering in a new digital era for the company.


Warren Buffett handpicks Beryl Raff to take over leadership of the company. She is widely recognized throughout the jewelry industry as an outstanding merchant.


We become a national sponsor of the Make-A-Wish® Foundation of America, focusing our primary charitable giving on granting the wishes of children with life-threatening medical conditions. Giving includes our annual holiday fundraiser where we donate $5 from every I Am Loved bear purchase to Make-A-Wish®.


To further serve our customers with a wider assortment of product at incredible prices, we debut our first Outlet store. We now have 23 Outlet stores nationwide.


We continue our love affair of offering exclusive engagement rings for every style and budget by partnering with celebrated fashion designers like Zac Posen and others.


We ordain our Associates so couples can not only find the ring, but get hitched at Helzberg while they're at it! As of 2020, we've helped over 100 happy couples tie the knot.

a future full of possibilities

Whether it's using innovative AR technology to virtually try on rings or responding to the rising demand for lab grown diamonds, the future of Helzberg Diamonds looks brighter than ever before. We can't wait to see what the next one hundred years will bring!