jewelry buying guide

Jewelry is all about expressing your individual style. When it comes to choosing the right pieces, however, many people don’t know where to start. Buying jewelry can be an overwhelming process, but your experience doesn’t need to feel that way. We’ve created the following jewelry guide to help you learn more about the pieces that will bring your personality to life in a gorgeous way.

all about gemstones

Gemstones bring color, a touch of personality and undeniable beauty to fine jewelry. There are countless different gemstones with varying colors, properties and traits. From sapphires to tanzanite, there’s a gemstone out there for you.

learn more

all about birthstones

Associated with each birth month of the year, birthstones add personalized beauty to jewelry pieces. From garnet and amethyst to diamonds, emeralds, rubies and aquamarine, these colorful gems have distinctive qualities that elevate any look.

learn more

what is morganite?

A beautiful semi-precious stone, morganite is prized for its stunning clarity and breathtaking blush tones. This compelling gem has become a popular option for modern brides-to-be. A member of the beryl mineral family, morganite has a delicate color that makes it a timeless classic.

learn more

all about moissanite

Moissanite’s unique faceting pattern gives off breathtaking rainbow flashes in the light. If you're looking for a beautiful, cost-effective gem for your engagement ring or other jewelry, find out why moissanite should be on your radar.

learn more

all about metals

From strength and beauty to value and cost, there are many things to consider when choosing a metal for your jewelry. The most commonly used jewelry metals include platinum, gold, tungsten, titanium, silver and stainless steel. Each has different qualities regarding comfort, durability, luster, beauty and cost. It’s important to understand all the key details of each available option, so you can settle on the right type of metal for your personal preference and lifestyle.

learn more

all about pearls

Pearls are a forever classic. Available in various hues, these coveted creations can vary in size, shape and quality. From their origins and variations to their beauty and styles, we’ve provided everything you need to know about choosing the right type of pearl for your collection.

learn more

jewelry care tips

From smart storage to regular cleaning, a lot goes into maintaining the look of your jewelry. While it's important to know how to care for your treasured pieces, it's also important to know what not to do. Here’s a helpful guide to keeping your fine jewelry looking as beautiful as the day you bought it.

learn more

frequently asked questions

Gold-filled jewelry includes a solid layer of gold bonded to a base of sterling silver or some other type of base metal. While gold plating adds only a minuscule layer of gold to jewelry, gold-filling adds two to three layers of solid gold. Gold-filled jewelry is not the same as solid gold jewelry and is a less-expensive product overall.

Always use a jewelry roll for valuable pieces and separate smaller items in a pill case. Hook earrings through foam and thread necklaces through a cardboard roll or plastic straw. You can wrap pieces individually in zip-top bags or packing paper. Always keep diamonds apart from softer gemstones that are more prone to scratching.

A layer of corrosion that develops on many types of metals, tarnish occurs much faster when jewelry is left out in the open. Always store your jewelry in a closed, acid-free container. You should also remove your jewelry when showering, swimming, washing dishes and exercising.

The Helzberg difference can be conveyed in a simple phrase: Quality over everything. From our stringent diamond quality standards to the unyielding ethical sourcing of our gems and metals, we exceed industry standards to deliver exceptional quality that has defined our company for over a century.