The price of gold is at a historical, all-time high. In fact, gold prices have soared 72% since 2018, and analysts predict they won’t be stopping anytime soon. Helzberg Diamonds Gold Purchase Program® is the safe, secure, and risk-free way to exchange your gold (and platinum!) jewelry and personal accessories for cash.

Experience you can trust

Our program is backed by 100+ years in the jewelry business and over 170 stores nationwide.

Simple and transparent process

Mail your gold and platinum in our prepaid, pre-addressed return package, then track the status of your valuables online throughout the entire process.

Secure shipping and transactions

Each bag you send is insured for up to $500 in case of loss or damage, and we videotape the unpacking and weighing for your review.

Program Details

We buy all 10K, 14K, 18K, 22K and 24K precious gold (or European equivalent) and all platinum. We even accept damaged and broken jewelry. Here’s how it works:

Request a packet

Create a account to receive your mailing kit.

Submit your items

Place your items in the Helzberg Gold Purchase Program exchange bag, then send it in using your prepaid, pre-addressed return package.

Review your offer

We’ll notify you when your offer is ready.

Accept or decline the offer

Accept the offer and your check will be on its way! Decline the offer and we'll return your items safely and free of charge.

Send in the following gold or platinum items for exchange:

  • Chains, pendants, necklaces and lockets

  • Rings, earrings and cufflinks

  • Charms, bracelets, pins and brooches

  • Money clips, key chains, tie bars and tacks

  • 16K dental gold

The following items are NOT eligible for refining at this time:

  • Diamonds, pearls or any other gemstones in gold or platinum settings. Any stones that are sent in with your gold or silver will not be returned.

  • Sterling silver including jewelry, flatware and service sets

  • Investment metals such as gold coins, bars or bullion

  • Stainless steel jewelry

  • Watches or pocket watches

  • Any item with price tags or manufacturing tags attached

Questions about

Gold Purchase Program?

For additional questions about your packet, offer, or the Helzberg Gold Purchase Program in general, visit, email or call 1-877-851-1505.

Please note: The Gold Program customer service hours are Monday-Friday from 9 a.m. to 7 p.m., EST.